
Lecture
Anna Grigoryeva
Branding, Marketing & PR Strategist
The Devil Wears Prada
How Brands Shape Desire, Influence Culture & Sell Dreams
Why do some brands become cultural icons while others remain products? In this insightful lecture, Anna Grigoryeva explores the powerful relationship between branding, influence, and consumer psychology through the lens of one of fashion's most iconic films: The Devil Wears Prada. Discover how luxury brands shape desire, influence culture, and create emotional connections that go far beyond the products they sell. This session offers a fascinating look into the strategies behind some of the world's most influential brands and the psychology that drives modern consumer behavior.
About Anna
Anna Grigoryeva is an international branding, marketing, and PR strategist specializing in premium and luxury brands. With extensive experience in brand positioning, communication strategy, and reputation management, she works with companies and high-profile projects across global markets. Her expertise lies in building brands that create lasting influence, cultural relevance, and meaningful connections.









